Students will learn the important role that building relationships with reporters plays in getting stories about their businesses publicized, as well as the techniques they should use when dealing with the media. Students will also learn to understand reporters' deadlines and the varying focuses of certain trade publications and/or newspapers and broadcast media.
Students will:
Introduce themselves by telling the instructor and their classmates a little about themselves as well as what they hope to gain from taking this course.
Identify stories that they would like to publicize and will identify the risks involved with releasing their story ideas to the media. Students will identify which media outlets they would like to utilize.
Prepare themselves for answering the media's questions. After completing this lesson, students should not be caught off guard by any questions related to their story pitches.
Build relationships with three to four members of the media and submit story pitches to those media representatives. Students will write press releases and submit their releases to various mediums. The overall objective here is to get a story published or aired.
Prerequisites
Students should be familiar with browsing the internet, uploading files and using their operating system.
Requirements
No special software or equipment is needed for this course.
Scheduled Dates
You can register for an online class for up to 10 days after the start date.
2/3/2010 - 2/23/2010
8 hours - $99
3/3/2010 - 3/24/2010
8 hours - $99
3/31/2010 - 4/21/2010
8 hours - $99
4/28/2010 - 5/19/2010
8 hours - $99
Classes start every four weeks.
Check back for later dates.
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