Learn Business and the Media Online

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This course will build on the general information in Part I, which covers relationship-building with reporters and the different focuses of different media. Students will gain a better understanding of why working with the media is crucial when it comes to getting the word out about their businesses. Many businesspeople have reservations about dealing with the media, especially when it comes to answering pointed questions about profits and losses and mergers and acquisitions. Students will walk away from this course with a clear understanding of how and why they should make efforts to answer, or at least respond, to questions from the media, even when the focus is not necessarily positive.

In this course students will:

• Have a better understanding of laws governing open records in their states. Students will identify potentially negative stories about their businesses that could be leaked or given to the media.
• Explore the aftermath of a negative story and understand the importance of responding to media inquiries, even when the topic is a touchy one.
• Know their rights and understand that they do not have to answer certain questions. Students will refer to the media relationships they have identified or built and determine the best way to approach each media representative differently.
• Go over everything they've learned in both Business and the Media: I and Business and the Media: II. The purpose of this lesson to make sure that students have a good understanding of all of the content from both courses, and that they feel they can take what they've learned and apply it in the real world.